Venture Agency

Making things people can't ignore.

SCHEME is a venture agency that builds playful digital products people want to talk about. We find established niches, add personality, and build businesses people choose because they feel something.

james@wearescheme.studio
See what we're building → Get in touch
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The Thesis

Software is a commodity. Personality is a moat.

The D2C apps people use every day — expense trackers, parking spot finders, dog walkers — generate over $150B in revenue per year. And yet they are functionally interchangeable. The underlying technology has been solved.

What hasn't been solved is why anyone should care.

SCHEME is built on a single conviction: in a world where AI makes software trivial, the only durable advantage is brand, voice, and community. We build simple tools with oversized personalities — products people choose to use.

THEM SCHEME
Utility as USP Emotion & identity
Generic UX Virality by design
Safe branding Word-of-mouth
Paid acquisition Community from day one
They compete on features.
SCHEME competes on feelings.
Portfolio

Current launches.

Live ↗
Dollar Bets
dollarbets.lol
Media brand using $1 cultural wagers as upper funnel for sportsbooks, prediction markets, and newsletters.
Live ↗
Dog Show
dogshow.lol
Infinite dog slideshow, paid entries, community features, and pet affiliate revenue. The competition your dog didn't know it entered.
About

Reaching community is greater than solving a problem.

Taste
We know what feels cool before the PR goes. Culture fluency and internet-native distribution.
Product Instinct
We ship real utility wrapped in personality. Useful enough to keep, entertaining enough to spread.
Performance Logic
Every launch is measured. Every channel is accountable. Earned attention replaces paid ads.
Culture Fluency
Memes, trends, communities, and internet-native distribution. We speak the language.
Fast Execution
Weeks, not quarters. Startup speed by default.
Commercial Thinking
Executive-level strategy with founder-level hustle. Revenue from day one.
James Lamon
Founder, SCHEME
James Lamon is a content strategist who spent 15 years building things people actually want to share. He held leadership roles at BuzzFeed and Footballco. He has launched and scaled dozens of digital brands and franchises, with hundreds of millions of followers and billions in organic video views, and has monetised those brands via advertising, branded content, affiliate marketing, subscription, experiential, strategic consulting, and even print media. He founded SCHEME on a single conviction: boring SaaS categories are vulnerable. Community, personality, and cut-through are the currency of tomorrow.
People share funny stuff, cultural commentary, screenshots, and status mechanics. We design products useful enough to keep and entertaining enough to spread.
Lower CAC. Higher earned media. Better retention. Niche communities from day one. Products become the story. Brands resonate with real subcultures.
Contact
Build a portfolio of internet cash machines. With us.
Email us directly at
james@wearescheme.studio