we’re up to something

available for new ventures

Venture Studio · Est. 2026 · London

Making things people can’t ignore.

We build simple consumer products with oversized personalities — useful enough to keep, entertaining enough to spread. We don’t compete on features. We compete on feelings.

SaaS but not boring better branding improved ROI

the work

Projects

Photo Generator live

headshots with a bird

Studio-quality AI headshots starting at $1 — with a signature bird mascot to differentiate us from an interchangeable and expensive competitive set.

visit headshotswithabird.com →

Headshots with a Bird rating on PeerPush

Media / Prediction Markets live

dollar bets

Making prediction markets and sports betting relevant to regular people. Curating the most interesting bets & making them simple — with viral buzz built-in.

visit dollarbets.lol →

Impulse Buy / Pet Lovers live

dog show

The internet’s 24/7/365 dog show, so proud owners can share their pup with the world and climb the leaderboards.

visit dogshow.lol →

Viral Music Maker soon

pass the aux

The internet’s radio station, where everyone gets to be a producer and create viral songs about real life based on weekly challenge themes.

Coming Soon

the thesis

Software is a commodity.
Personality is a moat.

Every day people open the same D2C apps — expense trackers, parking finders, dog walkers, health, wellness, fitness — together worth over $150B a year. The engineering that used to protect them is now trivial. The hard part is solved.

What hasn’t been solved is why anyone should care.

SCHEME is built on a single conviction: in a world where AI makes software trivial, the only durable advantage is brand, voice, and community. We build simple tools with oversized personalities — products people choose to use and share because they’re fun, relevant, and clout-y. Products useful enough to keep and entertaining enough to spread.

This gives us an edge: lower CAC, better retention, and strong brand cut-through.

Them

Scheme

Utility as USP

Emotion & identity

Generic UX

Virality by design

Safe branding

Word-of-mouth

Paid acquisition

Community day one

our advantage

They ship features.
We ship feelings.

My craft is building brands and businesses that bring real value to people and celebrate function married to feeling. SCHEME STUDIO exists because boring SaaS categories are vulnerable and because the next generation of consumer products will be won by personality, taste, and cultural fluency, not feature parity.

★

Taste

The ability to identify a good idea with a warm audience in the wings.

◆

Product Instinct

We ship real utility wrapped in personality. Useful enough to keep, entertaining enough to spread.

▲

Performance Logic

Every launch is measured. Every channel is accountable. Earned attention supplements paid ads.

✦

Culture Fluency

Memes, trends, communities, and internet-native distribution. We speak the language.

⚡

Fast Execution

Weeks, not quarters. Startup speed by default.

●

Commercial Thinking

SaaS is one revenue model. The best businesses are diversified. That’s how we think.

blog

Notes from building.

ResourceJune 2026

The Launch List: 1,200+ places to submit your startup

Every directory, AI index, marketplace and community we found launching our own products — 1,218 sites, 894 free, triaged and sorted by domain authority. Free and sortable.

read →

all posts ↗

about

Built by someone who’s
done this before.

James Lamon

Founder, SCHEME

James is a content strategist who spent 15 years building things people want to share. He held leadership roles at BuzzFeed and Footballco. He has launched and scaled dozens of digital brands and franchises, with hundreds of millions of followers and billions in organic video views, and has monetised those brands via advertising, branded content, affiliate, subscription, experiential, strategic consulting, and even print media.

@LamesJamon LinkedIn

the record

15 years building media brands people share.

A selected portfolio of brands, shows, and content launched.

view full portfolio ↗

Brands

YouTube

Podcasts

Magazines

Social

Editorial

say hello

Build things people will remember.

james@schemestudio.lol ↗